Whether you’re updating an aging brand or creating a fresh brand from scratch, here are some fundamental considerations for creating brands that connect with your audience.
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Here are five questions that every craft-beer brand should ask before undertaking the process of branding and building a beer business as well as some basic cost ranges for brand development.
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Getting great results when brewing a New England–style IPA requires more focus on process than recipe alone. Ryan Brooks of Coronado Brewing in San Diego shared their process of developing a New England–style IPA in the West Coast IPA heartland.
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Tap and Handle is one of the top of 100 beer bars in the country, with 74 rotating taps of ales, lagers, and more. We worked with the operations staff to relaunch the brand with a new identity, a new lineup of beers, and a new digital presence to tell their story. In the short time we worked together, we increased revenue by more than 35%.
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Craft Beer & Brewing Magazine® is the magazine for those who make and drink great beer. Since the launch in 2014, our magazine has grown to become the number 1 selling newsstand magazine in beer. With millions of users on our website, tens of thousands on our newsletter, and millions in ecommerce revenue, we have built the brand, audience, and story from the ground up in just a couple years.
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The Brewery Workshop helps brewery entrepreneurs build and grow great businesses. After a couple of sold out successes, we continue to market, sell, and execute the Brewery Workshop around the country.
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